There is no shortage of reasons brands want to address purpose & the many social challenges we face, from climate change, the environment & beyond.
Source: TOP TEN REASONS YOU MUST LEVERAGE PURPOSE TO BUILD YOUR BRAND – We First Branding
For Peace Broom, purpose may be the most import aspect to our branding and marketing. Being “green”, “earth-friendly”, “sustainable”, “quiet”, “peaceful”, and “fun” all frame the world in which we best connect. It will be these passions that push Peace Broom to be seen and help propel our brand. After all, this silly looking, over-sized hand fan needs all the help it can muster to get the recognition it deserves. And, serious goals require serious tools, but we don’t always have to take ourselves all that seriously to make our point or get your attention. Life is meant to be fun, and even cleaning, no, especially cleaning, needs to be fun where ever and whenever possible.
So, the next time you have to clean off your porch or back patio, or ask your son or daughter to do it, I’d like you to get the job done faster and easier with Peace Broom. Direct wind power with every sweep stroke, clearing several feet at a time. Then, pick it all up when you’re finished, using the same tool. Simple, efficient, and fun.